RedTone
RedTone Art Boutique, created by Rosten Holding, is built on the idea of playful, unconventional objects. The red fox, our symbol, stands for breaking tradition and embracing energy. Each RedTone piece invites you to slow down and connect with it. We shaped RedTone’s brand strategy, visual identity, and logo, and handled photography, videography, and a teaser. We carried this vision into packaging, product design, advertising, and a website that always reflects the brand’s unique style. As a result, RedTone quickly gained recognition in its target market, saw increased social media engagement, and experienced a boost in sales, demonstrating the impact of our branding efforts.
Brand Strategy | Visual Identity & Logo Design | Motion Logo | Professional Photography & Videography | Promotional Teaser | Advertising Campaign | Social Media Content Production | Website Design & Developer | Packaging & Product Design
Client
Rosten Holding
Year
2024
BRAND CHARA- CTER
Fox Boy and Fox Girl are two sides of the same brand identity. Both show intelligence, charm, and a hint of mischief, but each has its own personality and look. Together, they balance confidence, curiosity, and playful elegance in the REDTONE world. Fox Boy often appears in campaign visuals and social media stories, adding cleverness and surprise, while Fox Girl is featured on packaging and in animated videos, highlighting charm and creativity. Their presence in storytelling, merchandising, and digital content helps bring the brand to life in playful and memorable ways.
Advert- ising & Content- Strategy
We created a unique advertising strategy for RedTone with two main themes: Artistic and Playful. The Artistic theme showed products in different art styles, from Classic to Modern, making each one stand out visually. The Playful theme, inspired by the red fox mascot and the brand’s lively energy, created a fun, engaging feel. Together, these themes shaped RedTone’s advertising as a mix of art, play, and daily life.
RedTone’s playful and mischievous spirit made it easier to connect with people in a lively way. These two themes together created an advertising style where art, play, and daily life come together.
WEBsite
The website brings REDTONE online, showing off the brand’s look and feel. Products are easy to explore with a clear, engaging layout. Consistent visuals, fonts, and tone help connect the brand’s physical and digital sides. Since launch, visitors have shared positive feedback about the site’s creative design and ease of use. We also saw a strong increase in site visits and a higher conversion rate, showing that the website successfully connects with users while supporting business growth.
Team
Art Director & Brand Strategist: Taha Zaker
AI Content Creator: Reyhaneh Shams
Logo Designer: Tanin Amin
Motion Designer: Salman Arbaboon
UI Designer: Shiva Gholinejad
Graphic Designers: Shiva Gholinejad, Negar Bagheri, Sarah Rahnama, Mahtab Ghasemi
Web Developer: Meysam Kiani
Video Editor: Taban Shoja
Photographer & Videographer: Farhad Farhang