House of WARAG

The House of WARAG logo features the silhouette of a turtle, intentionally referencing a native Baluchestan species now threatened with extinction. By choosing the turtle, the brand is consistent with the values of stewardship and deep respect for both culture and the environment, paralleling the client’s mission to preserve and promote the region’s rich heritage. This design works as both a visual identifier and a subtle statement of cultural and ecological awareness, reinforcing WARAG’s purpose and devotion to safeguarding tradition for future generations.

The turtle’s form is derived from the brand’s Persian/Arabic wordmark, “ورگ” (WARAG). The calligraphy curves and layers to outline the turtle’s head, shell, and flippers, merging typography and symbol into one unified shape. Our design process initiated with in-depth research into the visual motifs of Sistan and Baluchestan, including direct conversations with regional artisans to better understand the region’s aesthetic language and cultural details. Two regional elements inform this design: the soft, layered swirls of local dairy and culinary products, seen in the letterforms’ curves, and the detailed woven textures of traditional Baluchi textiles.

These influences are reflected in the shell’s layered, rhythmic strokes.